RIYADH: UFC has announced a groundbreaking multi year partnership with Meta, making the tech giant the first-ever Official Fan Technology Partner.
This collaboration will utilize Meta's platforms, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads, to deliver enhanced fan engagement.
Meta will also become UFC's Official AI Glasses Partner, incorporating innovative technology at UFC events.
With this partnership, UFC fans can expect exclusive content, new features like a fighter rankings system, and interactive fan experiences at Pay-Per-Views and Fight Nights.
Meta's Threads will serve as UFC’s primary social media platform, driving conversation and creating a dedicated space for fans to engage and share content.
UFC President Dana White and Meta CEO Mark Zuckerberg are both excited about the potential of this partnership to transform the fan experience.
Further updates are anticipated as UFC and Meta continue to innovate together.
